May 18, 2017
393 Danforth Avenue
Jersey City, NJ 07305
  • Cost: $
  • Credit Cards: All Major
  • Alcohol: None
  • Parking: Public Lot
  • Take Out: Yes

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May 18, 2017


Fast-food chains typically don’t make it onto the EthnicNJ food map. I’ll make an exception for Jollibee, Jersey City’s Filipino chicken and burger joint.

Ubiquitous across The Phillipines, there are more than 30 Jollibee locations in the United States, mostly in California and Hawaii. New Jersey has only one, which opened in Jersey City in 2014. (Two other Jollibee outlets are nearny in Queens and Manhattan.) Jollibee looks like any other major fast-food chain – big menus, brightly colored uniforms, even character toys with the kids’ meals – but there are distinctive Filipino touches.

Jollibee’s fried chicken is a main draw. Similar to KFC’s, with slightly more spice and less breading, the “Chickenjoy” bucket comes with sides of rice and brown gravy. Instead of apple, there’s a peach mango pie.

I couldn’t bring myself to try Jollibees “sweet style” spaghetti. Noteworthy menu items include Fiesta Noodles, in a garlic sauce with pork, shrimp and egg; an Aloha burger with bacon and a pineapple ring; and Burger Steaks with mushroom gravy. There are also breakfast items, sliders (corned beef, spam, and crispy chicken) and halo halo shaved ice dessert. The burgers will have to wait until my next trip.

Jollibee’s hot dog topped with processed cheese, which I did order, is a guilty indulgence that will appeal to anyone afflicted with the munchies.

You have to know exactly where you are going if you want to find Jersey’s Jollibee. Not far from where the NJ Turnpike Extension (Route 78) hits the Bayonne side of Newark Bay, take Danforth Avenue off of Route 440. Turn right immediately, into a partly hidden shopping plaza. There’s no tall illuminated sign, just a cute cartoon bee in a chef’s hat, “Jollibee” I assume, on the sidewalk in front.